“Headless commerce” means the front-end and back-end of a commerce platform are de-coupled and stand autonomously of each other, isolating the content presentation layer and the business logic/functional layer.
Why Headless commerce is becoming more popular
There are two main factors driving the prominence of headless. In the First place, when eCommerce first showed up on the market as a suitable channel, most of the traffic to websites originated from the desktop, and sales were generally simple. Therefore, the platform solutions that jumped up at the time were comprehensive (full-stack), with the website backend and front end coupled.
However, as technology evolved to meet the growing desires of clients, the way to purchase expanded to incorporate not only mobile traffic but an unpredictable matrix of buyer touch points bringing about what we currently call omnichannel.
Omnichannel demands adaptability that is troublesome for full-stack solutions to execute because the frontend and backend of the system are hitched, making it difficult to change one without running that change through the other, which costs time, money and presentation risk.
Second, and maybe much, more importantly, brands that have generally utilized their website as exclusively a repository of content are now needing to expand into eCommerce. Because of the massive amount of content that already exists, it’s a lot simpler from a usage point of view to build out a commerce engine and associate it to their existing content management solution, rather than making a totally new site and migrating their old content into it.
THE BENEFITS OF HEADLESS CMS EXPLAINED
- Modern consumers demand more online shopping capabilities in the form of a front end that is up-to-date, easy to use, and seamless, while simultaneously a backend that is capable of increasingly complex transactions.
- Since the front end and back end of a headless system are discrete, brands can make updates to their client-facing content layer without disturbing their business infrastructure.
- Because a headless cms architecture is decoupled integrations are no longer a package deal, so you don’t have to buy in bulk and end up with software that you don’t want or need. You can instead work closely with your technology team or SI to identify which integrations make the most sense for your business and will actually impact your bottom line.
- Innovation is the key to success, and innovation starts with experimentation. It’s the best way to get familiar with the particular subtleties of your key markets and truly see how best to deliver to them, which is the fundamental principle of personalization.
- Since headless systems are independent and therefore undisruptive to each other, you can explore without fear of slowing your website down. For instance, you could run consistent backend experiments on category tagging functionality without disturbing customers utilizing the front-end search function.
- As mentioned above, a decoupled architecture lets you can make rapid changes to your front end without disturbing the back end, and vice versa, because updating one does mean you have to automatically update the other.
- Yet, it likewise implies new functionalities and integrations that are a solid match for the business can be connected with considerably less time, energy and, at last, cost, because of the transparency of the architecture.
WHO DOES HEADLESS WORK BEST FOR
Headless is a particularly good solution for any business with an existing content management solution that wants to grow their eCommerce offering. Organizations that are content heavy, have content that is media-rich or rapidly and continually changes, or are encountering quick growth are likewise superb headless candidates.
Furthermore, a firm with an experienced promoting and content organization that needs more control is a decent candidate for headless, since it can enable them to convey highly-personalized, highly-targeted, one-to-one experiences, and contextually- significant content.
Finally, headless is likewise a great choice for huge conglomerates with numerous portfolio brands, companies or divisions that need to practice content and experience governance by upholding work process endorsement forms, content versioning, DAM processes, strict branding guidelines or tagging and capacity rules.
There are a few distinct headless implementation alternatives and the architecture that is chosen relies upon your present and future business requirements, so it’s critical to consult with an accomplished integrator to discover the right fit for your brand.
Get in touch with us to know how to implement your next headless commerce.