PWAs are actually a kind of webpage or web application or website hence there is no need for developers or the users to install the web apps through popular mobile app stores like Apple App Store or Google Play Store.
Although web applications have been accessible for mobile devices right from the beginning however they have been slower, had fewer features and been utilized less than native apps. But PWAs changed all this.
GOOGLE CREATED THE TERM PWA
In 2015, Google introduced the term PWA and launched its technology and concept behind it. They found out that growing millions of mobile users around the globe need better experiences. That’s why Google, Microsoft, and other companies are now leveraging PWAs to encourage businesses to create better mobile experiences.
As we said PWA is an app or like web development solutions that run in the browser and showcase as a website without requiring it to be installed from any app stores. Also, note that PWAs offer a full-screen experience, which is easy to install and stay on the user’s home screen while in use.
Some of the leading companies which use PWAs are – Flipkart, AliExpress, Ola, BookMyShow, OLX, Voot, MakeMyTrip, Twitter, Forbes, Pinterest, Tinder and more. These companies come from different industries and business domains.
MOBILE E-COMMERCE IS INCREASING
Today being accessible on mobile is an important thing and PWAs are playing an important role in boosting business for small and medium-sized companies around the world by leveraging this. Not only businesses but PWAs also offer benefits to customers.
We have some more food for thought to get you even more motivated and inspired to start developing PWA for your small business and get a chance to earn more revenue. Yes, look at the below information and the graph that follows.
In 2021, 72.9% of all retail eCommerce is projected to be generated through m-commerce, up from 58.9% in 2017. Emerging eCommerce markets in mobile-first economies are a major driver of this trend.
Let’s now talk about the amazing benefits which PWAs offer to SMEs:
BENEFITS OF PROGRESSIVE WEB APPS (PWAS) FOR SMALL BUSINESS OWNERS & STARTUPS
Faster Loading Time
PWAs are progressive. This modern technology enables apps to load better when the visitor visits the page again. This device-level caching brings many advantages as the users are not burdened with large data transmissions and also their interactions are enhanced immensely.
Hence, when a user returns to the page or when he makes multiple visits to a PWA then they get immediate loading through caching content, and the rest of the content is displayed progressively. This technology makes the web experience of users as good as they get that on desktop computers. Hence, so many small businesses are looking for web development services to build their PWA and avail this benefit.
PWAs have a reliable caching mechanism that can easily manage offline requests and process them when there is no internet connection. Hence, it allows businesses to provide high performance without depending upon internet connectivity.
This means that big business brands and companies can rely on PWAs even if there is poor internet connectivity and save their brand image as users will always be able to access their site irrespective of the internet connection.
Easily Spread your Message Using Push Notification
When we talk about push notifications then native apps are better placed then web applications. But using PWAs, businesses can overcome this barrier as using PWAs they can send push notifications to the web app visitors or users easily. These notifications look similar to that which are sent with native app notifications and empower businesses to communicate with a large web audience by offering many benefits.
One-click online payments
It has been seen that most of the online users prefer simple and secure payment processes while they are accessing the internet through a web or app. That’s why PWA’s here have the upper hand as PWAs are powered with highly secure and simple to use payment processes using web features making the lives of the users much easier.
The web payment functionality in PWAs uses already stored address and payment details rather than any need to fill all of the details again on the web page leading to payment gateway. As this is a developed module that is native in the web browser hence the check-out process is quick, simple and secure for all users.
By this, businesses also get lots of benefits as they can offer different payment options that work on different devices and web browsers.
Lower Development Cost and Easy Maintenance
PWAs are an affordable option for the small businesses which are looking for affordable mobile presence as developing and maintaining PWAs are much cheaper than developing native apps for Android and iOS devices which take lots of time to develop and are expensive too. Hence, PWAs are especially highly popular among startup companies.
Estimates say that PWAs can be at least 75% cheaper than native apps. To develop a native app, you need two development teams having developers with different skill sets which results in a higher cost for project development. PWAs means that actually, you are getting two apps for the price of one. After building the PWA you just need to maintain one codebase.
Today more than 50% of search queries originate from mobile devices, therefore, Google also started preferring mobile-friendly websites. Therefore, PWAs can help companies drive higher mobile traffic by providing users the features which use less storage, less data usage and offer faster load time.
HOW PWA IS RIGHT FOR YOUR SMALL BUSINESS?
We have just discussed all the benefits which PWAs offer to small and medium-sized businesses over the native mobile apps. Now let’s check what the actual PWA user says after using it.
Magento the leading E-commerce platform in its press release reveals that one of its users, John Webber who is the Founder of Carved says that, “mobile is an extremely important channel accounting for over 70% of our overall traffic and 40%+ of our sales and our investment in PWAs has not only transformed the buying experience for our customers, but it’s made a tremendous impact on our bottom line allowing for a 33 percent reduction in bounce rates and 75 percent increase in our mobile conversions.”
Hence, if small businesses want to grow their business then PWAs can help them a lot as they will give them regular visitors, repeated customers, ways to send real-time updates and notifications by working perfectly on Chrome, Firebox, and Opera web browsers. If right now you have a website, then you can easily migrate your website into PWA and for that, you need a team of experienced and skilled developers.
By now, you must be aware of the various benefits that PWAs offer to small business owners and startups. PWAs can take care of the major requirements of a startup firm. If you now agree to try it for your business, then first thing is to contact an experienced team of developers from any of the top website development companies in India who can understand your requirements and can build a PWA or a progressive web app for your business.
By using PWA, you will always stay ahead of your competitors.