Big Data and Ai in E-commerce
Shopping experience online is becoming more and more easy with personalized options and recent trends as adopted by market leaders like Amazon. This helps for small and medium scale business to gain more customers and for rapid growth in conversions with search engine visibility. E-commerce allows customers from the different locations across the globe to order the products, and it can be challenging for eCommerce to sell the right item to the right customer.
So how can we do this? It’s all done by personalisation. Bingo!!! Big Data and Artificial Intelligence (AI) plays a crucial role for personalizing the eCommerce platform.